Category: Best Snack/Confectionary Product
Name of Beverage Brand: Kinder Bueno
Company Name: Ferrero UK Ltd
Applicant Name: Craig Howard
Company: Ferrero UK Ltd
Summary:
The ultra-sophisticated, deliciously smooth Kinder Bueno, milk chocolate, crisp wafer, smooth milk with a hazelnut filling.
Kinder Bueno grew at +11% in value, ahead of the market, outperforming Total Countlines (+1%). This was partly driven by significant above-the-line investment, the introduction of our new Now That’s Adulting campaign that drove relevancy with our target audience.
It’s no secret that the confectionery market was impacted by changing consumption habits and greater competition from other categories in 2017. This is a trend that is set to continue and, as a result, three trends prevail: quality over quantity, treating in moderation and sharing.
This all contributed to Kinder Bueno becoming a firm favourite in Vending and delivering 45% growth* in Vending in 2017, with this momentum continuing in 2018.
*ARN Sales Out