Category: Best Overall Operator
Name of Operator: Selecta
Company Name: Selecta
Applicant Name: Steve Ascough
Company: Red Bull
Summary:
Selecta are keen to work with suppliers from a total category perspective both nationally and internationally. They have been proactive in tackling industry wide issues such as SDIL (Soft Drinks Industry Levy) with the introduction of Low Cal variants. They are also keen to explore and trial innovative methods of merchandising products within the limited space available and supportive of brands with national campaign activations.