Category: Best Beverage Brand
Name of Beverage Brand:Red Bull
Company Name: Red Bull UK Ltd
Company: Red Bull UK Ltd
Summary:
S&E (Sport and Energy) is the biggest sub category within total soft drinks (30% value share in the UK). Red Bull is the No.1 S&E brand in total market, promoting an active lifestyle through also being the No.1 S&E brand for “spontaneous awareness” and “fitting everyday life”. Red Bull Energy 250ml is the No.1 *single serve soft drink SKU in total market* (by value) and Red Bull Sugarfree 250ml is the No.1 Low Calorie S&E SKU. When trying to maximise value returns within a limited space, Red Bull is the only option in S&E. Red Bull gives you wiiings!
Source: IRI 24/12/17, Quadrangle T+A results