Radnor Splash is a market leading zero calorie flavoured water. The brand itself has been around for about 9 years in different names and designs but the following has continued to grow year on year. in 2019 and 2020 we sold a bottle of splash for every second. Meaning we sold in 2019 & 2020 63,072,000 bottles of splash to the UK public.
In 2020 we redesigned the range label and created a new bespoke bottle to ensure it kept looking fresh and clean but we were keen to not make changes that would effect the price as we like to keep this range as a lower cost product as it is a staple in most of the general publics purchases when out and about.
At this stage we also evaluated the flavours we offered and felt that some such as peach and orange and Mandarin were slightly dated so we changed them to more current flavours like watermelon and Orange and Passion Fruit. These changes have gone down so well and only pushed the sales up on this.
We also used this time used it as a chance to look at what ingredients we used in this range and we decided that we should reformulate it to remove Aspartame and replace with a cleaner sweetener Sucralose.
We also have Radnor Splash available in 250ml TETRA Pak, 330ml Sparkling PET, and our 500mls are available in 6, 12 and 24 pack sizes.