Cadbury New Hot Chocolate Vending Blend
Cadbury, the UK’s No 1 Hot Chocolate brand* is launched a delicious new improved recipe for its popular Cadbury vending and dispense blend. The new product is available now to operators in 1 kg dispense bag.
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been making Hot Chocolate and today Cadbury is the Nation’s favourite hot chocolate brand continuing to grow its share of the Hot Chocolate market in 2020 *.
The hot chocolate category is growing ahead of Tea and coffee^ and is in growth in foodservice (1) being the third most popular choice of drink in Coffee shops and Cafes (1). Latest Category insight shows that 73% of consumers prefer to buy branded hot chocolate** while consumers are prepared to pay more for branded offers (2). We have also seen a general gravitation to brands in the last 6 months across many categories in these uncertain times.
Brands give vending consumers reassurance
Vending represents a quarter of all Hot chocolate food service sales and Mondelez, owners of the Cadbury brand, is the no 1 supplier of Hot Chocolate in foodservice (3).
Consumers select the hot chocolate they buy based on taste and quality. Selecting hot chocolate for a little indulgence and luxury through the day or for a quick boost and sometimes for a reward or behavioural ritual.
For all these reasons it’s really important that operator’s offer a hot chocolate that delivers a taste great and is branded.
Hot Chocolate is a key to Hot drinks choice in Vending
The new Cadbury blend for vending has been thoroughly test with a sensory panel and blend has just the right level of sweetness with classic chocolatey notes.
In addition, the new blend from Cadbury is only 77 calories per serve and contains cocoa sourced through Cocoa Life, in partnership with Fairtrade foundation, a Mondelez programme which works to improve the life of farmers and their families in cocoa farming communities.
Cadbury hot Chocolate is only 77 calories per vending serve
Joanne Roffey , Head of Vending at Mondelez says ‘ Our new improved Cadbury Hot Chocolate blend for Vending ticks all the boxes for operators: the UK’s favourite chocolate brand , a great tasting blend at a time when hot chocolate is in growth and consumers are look for brands more than ever . There has never been a better time to switch your clients to a Cadbury offer’
In addition Cadbury is offering a hot chocolate package for ‘served solutions’ with a branded dispense machine. The package includes a starter pack with Point of sale, free product and easy to use recipes ideas for up -selling. Point of sale includes Posters, Strut cards, back of bay units and table talkers.
Customer feedback has been very positive
The new blend is great news for vending operators’, said Alan Walker, Operations Di-rector at leading vending industry wholesaler, ARN. ‘Hot chocolate has been a rising star in the drinks sector recently and consumers are evidently willing to pay a little ex-tra for a brand they know and trust. We are optimistic that the new product will get a positive response from consumers, which will lead directly to increased sales and im-proved margins.’
Ian Baker of Westways Vending ‘For a customer that requires a quality branded hot chocolate, we recommend Cadbury everytime.’