Category: Best New Product
Name of Product: Jim Beam Original BBQ
Company Name: Burts Chips
Applicant Name: Jamie Dootson
Company: Storm Communications
There’s nothing like combining two iconic brands, so it didn’t take us long here at Burts Chips to realise that the combination of our crunchy potato chips and Jim Beam, the world’s No 1 Bourbon would be a winning flavour.
Our new Jim Beam Original BBQ crisps saw the Burts Chips and Jim Beam teams working closely together to perfect the authentic flavours of Jim Beam Kentucky Straight Bourbon with sweet, smoky BBQ flavours. And of course, like all Burts’ Snacks, the new crisps are hand cooked in small batches, seasoned with natural flavours and gluten-free and contain no MSG, hydrogenated fat, artificial flavours or colours.
BBQ is of course a universally appealing flavour that always ranks highly in consumer polls. However, our unique spin on this traditional favourite allows vending operators the perfect opportunity to differentiate their offer.
We believe that our Jim Beam Original BBQ crisps once more underline the fact that Burts Chips is the leader in flavour innovation and taste combinations. Our unique approach to innovation is also one of the key factors in our brand growing by 2% year-on-year to be worth £8m – making us one of the fastest-growing snack bagged snacks brand in the UK.
Jim Beam Original BBQ joins the other best-selling licensed products in the Burts Chips portfolio. The range includes Guinness and Guinness Rich Chilli, Hobgoblin Spit Roast Steak crisps and Burts Levi Roots Reggae Reggae Groove Cut Crisps.
We are supporting the launch with sampling alongside a large-scale integrated media campaign including PR, events and social media.